Highlights
- Krapp Strapp stepped into Shark Tank asking $65,000 for 10% equity.
- The founders accepted $65,000 for 33.3% equity with Lori Greiner and Daymond John.
- Before the show, they sold approximately 4,000 units at ~$49.95 each, via no paid advertising, delivering around $200,000 in revenue.
In Season 15 of Shark Tank, Krapp Strapp pitched a hilariously unconventional—but genuinely practical—outdoor accessory aimed at solving a very real problem: going “number two” in the wilderness.
The product grabbed attention not only for its novelty but for the clever niche it addressed. The founders, Keith Lindsey and Bob Legg of Air Boss Motion Decoys, created the product out of a personal necessity and have since leveraged it into a viral hit.
This update explores what happened to Krapp Strapp after Shark Tank, how the business has fared, and whether the deal closed.
Krapp Strapp Shark Tank Update Overview
| Field | Info |
| Company name | Krapp Strapp (via Air Boss Motion Decoys) |
| Founder(s) | Keith Lindsey & Bob Legg |
| Industry | Outdoor accessories / camping gear |
| Product name | Krapp Strapp |
| Asking | $65,000 for 10% |
| Valuation (ask) | ~$650,000 |
| Result | $65,000 for 33.3% equity |
| Shark with deal | Lori Greiner & Daymond John |
Net Worth: How Much Is Krapp Strapp Worth Today?
Before their Shark Tank appearance, Krapp Strapp had already proven its potential—selling roughly 4,000 units at $49.95 each in just four months, generating about $200,000 in revenue. During their pitch, the founders sought $65,000 for a 10% stake, valuing the company at $650,000.
Lori Greiner and Daymond John ultimately struck a deal for $65,000 in exchange for 33.3%, bringing the valuation down to about $195,000. Since then, the brand has soared thanks to the Shark Tank exposure and an expanded product line. Today, Krapp Strapp’s estimated net worth has climbed to around $2 million.
Krapp Strapp Shark Tank Pitch
Going to the bathroom outdoors- whether camping, hunting, hiking or remote work sites- can pose challenges: awkward squats, sore knees, balancing on uneven ground.
Krapp Strapp addresses this by offering a strap system that attaches to a tree (or sturdy object) and supports the user while they relieve themselves. The “hands-free” design is pitched as a comfort and safety upgrade for outdoor folk.
Keith and Bob entered the tank seeking help scaling marketing. They opened with humor (“the number-one necessity for doing number two outdoors”) which drew laughter from the Sharks.
A mannequin demo was shown. They revealed 4,000 units sold in ~4 months with no advertising. The product retails at $49.95 on their website, bringing the total revenue to $200,000.
They cited the manufacturing cost at $17 per unit, revealing healthy margins.
Did Krapp Strapp Get a Deal on Shark Tank?
After negotiations, Keith and Bob accepted a deal for $65,000 in exchange for 33.3% equity from Sharks Lori Greiner and Daymond John.
Initially they asked for 10% equity but ended up agreeing to ~33%.
Shark Reactions & Comments
- Mark Cuban tried the strap himself and laughed, saying it worked better than expected.
- Kevin O’Leary appreciated the niche but opted out, citing the weirdness of the product.
- Daymond John asked about marketing and scaling; his outdoor credentials helped.
- Lori Greiner likened it to novelty/gift potential, saw holiday gift angle.
- One memorable moment: the mannequin demo caused uproar of laughter among Sharks and audience.
What Happened to Krapp Strapp After Shark Tank?
The Shark Tank appearance dramatically increased brand visibility. The episode exposed the product to millions of households, which translated into social media buzz and increased traffic to their website. The company confirmed on Facebook that the deal was closed with Lori and Daymond.
With the Shark Tank deal, Krapp Strapp expanded its line of products. The Tinkle Strapp (women’s version), Potty Strapp (kids), and The Tether (phone safety strap) were rolled out in 2024.
In March 2025, Keith announced that they had secured tariff-exempt status for “100 % made in America” claim, which could lower cost.
Despite the exposure and product-line diversification, public reports suggest limited data on large-scale retail rollout or major wholesale partnerships.
Some reviewers noted the learning curve of using the product in real wilderness conditions. Because the concept is novelty-heavy, scaling beyond niche outdoor segments may pose growth constraints.
How Is Krapp Strapp Doing Today?
As of 2025 the company appears active, still selling via its website and Amazon. The website lists the full line of product and related accessories. They also offer free shipping for purchases above $99 in the United States.
Where to Buy Krapp Strapp
- Official website: KrappStrapp.com — product listed at $49.95 USD for the flagship strap.
- You can order on Amazon (availability may vary).
- Shipping: Free shipping in U.S. for orders over $99 via official site.
Competitors and Market Comparison
- Squatty Potty: A bathroom-aid brand that addressed indoor defecation ergonomics.
- Generic tree-strap systems or hammock-type supports for outdoor restrooms (though few are marketed as “for doing number two”).
- Other outdoor accessory brands expanding into remote convenience gear (e.g., portable toilets, folding seats).
What makes Krapp Strapp unique
- It addresses a surprisingly underserved niche (outdoor bathroom comfort) with a viral twist.
- Made in USA (Texas) and direct-to-consumer pricing at ~$50.
- The Shark Tank exposure gave it legitimacy and marketing momentum.
- Extension into women’s and kids’ versions shows scalable product line in a niche segment.
Lessons from Krapp Strapp’s Shark Tank Journey
- Being niche and novel can get Shark interest — but scaling mass market remains challenging.
- Real sales before appearance (4,000 units) can strengthen a pitch.
- Valuation matters: They asked ~$650k but settled at ~$195k — showing how single-digit revenue compared to ask influences deal terms.
- The “funny” product angle appeals to viral marketing, but long-term distribution still requires legit retail strategy.
- Partnering with the right Shark matters: Lori & Daymond bring consumer product and branding expertise.
FAQs About Krapp Strapp
- Is Krapp Strapp still in business? Yes — the brand remains active, selling via its website and appears to maintain its product line.
- Who owns Krapp Strapp now? The company is still under founders Keith Lindsey & Bob Legg (Air Boss Motion Decoys); Sharks Lori Greiner & Daymond John hold equity as per the deal.
- How much revenue does Krapp Strapp make? Public data: ~4,000 units sold pre-Shark (~$200k revenue). No recent full revenue figure publicly disclosed.
Conclusion
Krapp Strapp’s journey from a humorous yet practical idea to a Shark-backed venture proves that solving a small but real problem can be a winning strategy.
The Shark Tank platform gave it visibility, the product has found its niche in the outdoor and gift markets, and the business shows promise through line expansion and U.S. manufacturing claims.
The biggest challenge now is scaling beyond its viral novelty status into a sustained brand with retail presence and broader distribution.
For entrepreneurs, the lesson is clear: niche + proof + story = opportunity, but sustainable growth demands marketing, execution and strategic equity decisions.
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