If you have ever changed your baby’s diaper, you know the smell is often the most intimidating part. This is the problem that mom and nurse Regina Crisci set out to solve when she pitched Diaper Dust on Shark Tank.
The diaper dust is a simple yet unique powder made from activated charcoal and baking soda, and it is designed to neutralize odors right from the source. All you have to do is sprinkle the powder directly into the diaper before tossing it.
Let’s dig into what happened to Diaper Dust during the pitch, whether she got a deal, and where her business is today.
Diaper Dust Backstory
When Regina walked into Shark Tank, she wasn’t just looking for money- she was seeking guidance from a successful Shark to help her startup succeed. At the time, she was juggling her career as a travel nurse and had a limited number of sales.
The idea of Diaper Dust came from her experience as a mom dealing with strong diaper odors that ordinary solutions did not solve. She exploited her nursing background to come up with a mixture that would neutralize strong odors.
When she appeared on Shark Tank, Regina had lifetime sales of about $3,000, mainly from social media and word-of-mouth, and was doing most of the production in her backyard.
Diaper Dust Overview
| Feature | Details |
|---|---|
| Product | Diaper Dust (Odor-control powder) |
| Founder name | Regina Crisci |
| Asking | US$75,000 for 40% equity |
| Valuation (implied during pitch) | $187,500 (since $75,000 for 40%) |
| Result | Deal accepted |
| Shark with a deal | Mark Cuban |
Diaper Dust Net Worth
Regina secured a $75,000 deal with Mark Cuban for 40% of the business, exactly what she asked for. Her business has done over $1 million in lifetime sales, and Diaper Dust has an estimated net worth of $3,000,000 as of 2025.
You can order Diaper Dust products directly on Amazon and on the official online store.
Diaper dust Shark Tank Pitch
- Regina walked into Shark Tank seeking $75,000 in exchange for 40% equity in Diaper Dust, putting the company’s valuation at $187,500 at the time. She only had $3,000 in lifetime sales.
- She handed over simulated dirty diapers to test out the diaper dust. The Sharks smelled the sprayed diapers (Barbara said it smelled worse than the “real deal”), sprinkled the diaper dust, and then smelled it again.
- The dust eliminated the odor instantly, which impressed the Sharks.
- All sharks except Mark Cuban dropped out, citing the low sales, the business being an early stage, and the founder lacking the required experience to run the business. Lori asked whether the product was patented, and Regina confirmed that she has a pending patent.
Did Diaper Dust Get a Deal on Shark Tank?
As the sharks drop out, Regina talks about her nursing job and how she learned to manufacture the diaper dust on her own.
- Regina says she will walk away from her nursing job with the right mentor.
- Regina also mentions that she is willing to sell her house to inject capital into the business, but Mark interjects and tells her not to do it.
- At the end, Mark offers her the $75,000 she asked for in exchange for 40% of the business, which a tearful Regina accepts.
What happened to Diaper Dust after Shark Tank
- Increased demand: Immediately after the show aired, her sales soared, and the product reportedly sold out on her website and on Amazon, leading to supply constraints. She had to source a new bottle supplier to keep up with the demand.
- Revenue growth: Diaper Dust netted $200,000 in revenue in the period after the show aired, and her lifetime sales have surpassed the $1 million mark.
- Mentorship: Regina disclosed that the deal with Mark Cuban closed, and Cuban’s team helped her scale production, marketing, and create a team.
- Expansion goals: Apart from diaper dust, the company plans to expand its line of products to include elder care, pets, and waste disposal.
At the time of publishing, Regina is still working as a travel nurse and runs Diaper Dust on a part-time basis, with the help of her team.
Is Diaper dust still in business?
As of 2025, Diaper Dust is still operating, and the product continues to be sold via its website and on Amazon. The business is also active on Facebook, Instagram, and TikTok.
Conclusion
Regina Crisci walked into Shark Tank with a little-known but working product, low revenue, and big dreams, and walked out with exactly what she was looking for: $75,000 for 40%, and a mentor- Mark Cuban. The investment, Shark Tank exposure, and mentorship have helped her grow Diaper Dust to over $1 million in revenue.
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